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Mind body , Research , Science environment

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The Emoji Movie, in which the protagonist can’t help but express a wide variety of emotions instead of the one assigned to him, may have gotten something right. A new UC Berkeley study challenges a long-held assumption in psychology that most human emotions fall within the universal categories of happiness, sadness, anger, surprise, fear and disgust.

Using novel statistical models to analyze the responses of more than 800 men and women to over 2,000 emotionally evocative video clips, UC Berkeley researchers identified 27 distinct categories of emotion and created a multidimensional, interactive map to show how they’re connected.

Their findings are published this week in the early edition of the Proceedings of the National Academy of Sciences journal .

“We found that 27 distinct dimensions, not six, were necessary to account for the way hundreds of people reliably reported feeling in response to each video,” said study senior author Dacher Keltner, a UC Berkeley psychology professor and expert on the science of emotions.

Moreover, in contrast to the notion that each emotional state is an island, the study found that “there are smooth gradients of emotion between, say, awe and peacefulness, horror and sadness, and amusement and adoration,” Keltner said.

“We don’t get finite clusters of emotions in the map because everything is interconnected,” said study lead author Alan Cowen, a doctoral student in neuroscience at UC Berkeley. “Emotional experiences are so much richer and more nuanced than previously thought.”

“Our hope is that our findings will help other scientists and engineers more precisely capture the emotional states that underlie moods, brain activity and expressive signals, leading to improved psychiatric treatments, an understanding of the brain basis of emotion and technology responsive to our emotional needs,” he added.

For the study, a demographically diverse group of 853 men and women went online to view a random sampling of silent 5- to-10-second videos intended to evoke a broad range of emotions.

Themes from the 2,185 video clips — collected from various online sources for the study — included births and babies, weddings and proposals, death and suffering, spiders and snakes, physical pratfalls and risky stunts, sexual acts, natural disasters, wondrous nature and awkward handshakes.

Three separate groups of study participants watched sequences of videos, and, after viewing each clip, completed a reporting task. The first group freely reported their emotional responses to each of 30 video clips.

Rand Fishkin

Unfortunately, this has been a challenge for me, too, and I don't have any great answers yet. Building a culture where great ideas can come from anywhere is certainly important, but so too is the autonomy to control your own work and not feel like anyone from anywhere can step in and push aside your defined priorities. There's a good balance somewhere in between, but I don't have a systematic approach or any well structured tips to give sadly.

Vernon Niven

In a lot of ways, social media marketing is all about creating "moments of serendipity" that attract new customers to your brand. This is especially true for long-sales-cycle, high consideration purchases.

We wrote about this a while back - one of our most popular posts:

Serendipity: The Ultimate Goal of Social Media Marketing?

http://www.needtagger.com/serendipity-is-the-key-to-social-marketing-success/

Trevor Stewart

I really enjoyed this WBF thanks Rand. I myself have always relied on the return of serendipitous marketing knowing that it was the cause of " Human links" yet as a marketer I have only been able to introduce this Marketing extension to my clients after there was an established trust. Before that trust was built we kinda avoided the introduction of serendipitous marketing even though I believe it to be very effective. Yet due to the non-measurability I found it to be a gamble out the gate for new customers even though its not really a gamble at all.

Trevor Stewart
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Some say serendipudus is all luck! Well I believe good luck is the willing handmaid of a upright and energetic character, and conscientious observance of duty. So the harder you work and the more things you try the more luck you will find yourself to have!

MarkJJ
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In general, there are many advantages in taking on this "surplus mentality". If you have time to help people, then you probably have a lot more going on. This overflow creates a (somewhat) illusion that you have plenty to give from.You do not have to be the stereotypical marketer - you can also provide immense value and help people along the way. If it pays off, great! If not, then you probably learned something yourself in the process anyways. You know, like teachers learn a lot about themselves and their capabilities through teaching itself.Best,

TheeDesign
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Serendipity is great, it's often times finding time that's the hard part. None the less, I agree with everything about this. Great post Rand.

Contact: Kbloxsom@kcai.edu

Bob Kolar

Lecturer

Bob Kolar’s professional career has been focused on creating products and illustrating books for children. Two of the books he created have been turned into animated television series that air on PBS and NBC. Kolar is also a consulting artist for Hallmark Cards. He received a B.F.A. degree in illustration from the Columbus College of Art and Design in Ohio and an M.F.A. degree in visual communications from Syracuse University in New York.

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Lacey Lewis

Lecturer

Lacey Lewis is internationally known for her rich paintings of burlesque and sideshow performers. Her work has been exhibited at Peter Walker Fine Art in Adelaide, Australia, MEAM Museum in Barcelona, Spain, The Salmagundi Club NYC, and in the inaugural Women Painting Women show at Robert Lange Studios, Charleston, SC. In 2015 Lewis was awarded a month-long residency with the Art Students League of NY with a full scholarship to work with NYC’s world-famous burlesque stars.

Lewis studied art primarily through workshops at The Art Students League of NY, Studio Incamminati in Philadelphia, and other locations with Steven Assael, Max Ginsburg, Robert Liberace, David Kassan, Daniel Sprick, Graydon Parrish, and Romel de la Torre. Spending her formative years in Syracuse, NY, she moved to Kansas City and in 2009 opened Red Door Studios. Here she teaches classes and workshops and hosts life drawing groups.

Livy Long

Lecturer

Raised in a small Pennsylvania town with four older brothers and a pencil in hand, Livy Long is now a Kansas City based illustrator and lettering artist. she earned her BFA in illustration from Ringling College of Art and Design, where she began to develop a portfolio of hybrid work that showcased a budding passion for hand-lettering and graphic design.

Since 2014, she has enjoyed a full-time position with hallmark cards, Inc., working as a lettering artist and illustrator. As a freelance designer, she has also created lettering or illustration for clients including Peet’s Coffee and Tea, Houghton Mifflin Harcourt, Good News Publishers and Southern Living Magazine.

Tim Lynch

Lecturer

Tim has called Kansas City home since moving to the area upon graduating from Kansas State University with a BFA in Graphic Design. He has spent his career in the publishing, marketing and design fields. After 23 years as Creative Director of the book division of Andrews McMeel Publishing, Tim is starting a new chapter, and will serve as an adjunct professor at the Kansas City Art Institute in the fall of 2018. Throughout his career, Tim has placed an emphasis on mentoring young designers and illustrators. By providing projects, guidance insight and guest lecturers, he hopes to help further his students’ understanding of how to build a long-lasting career in a creative field.

Kyle Strahm

Instructor

Kyle Strahm has been a freelance comic book artist since 2006. In that time he has worked for Marvel Comics, DC Entertainment, Todd McFarlane Productions, IDW Publishing, Dark Horse Comics, Dynamite, Valiant Entertainment, Black Mask, Boom! Studios and others. He has self-published numerous volumes since 2002. In 2014 Kyle’s creator-owned title SPREAD launched from Image Comics with Kyle taking on duties as interior artist, cover artist, art director, co-editor and co-creator. The book’s issues currently number in the double digits. Having exhibited at comic book conventions for fifteen years, Kyle has extensive experience forging a career path in an industry that historically has no clear point of entry.

Contact: Kstrahm@kcai.edu

Brent Watkinson

Lecturer

Brent Watkinson received his BA at Missouri Southern State College in 1982. After working as a photographer for a year, he began interning and working as an illustrator. Two years later, Brent was represented nationally in Kansas City, Los Angeles, and New York City, and was an illustrator in private practice for twenty-three years.

In 1992, he was invited to become a member of the NASA Arts Program, and has since completed two paintings for NASA’s permanent collection. A few of Brent’s clients include: American Express, Contadina Products, Cook’s Illustrated Magazine, Geffen Records, NASA, Putnam Publishers, Science Magazine, Sony Music, U.S. Pentagon, William Morrow Publishing, Time/Warner, The Franklin Mint, Doubleday/Bantaam Books, and Random House. His work has been in the Society of Illustrators New York, the Society of Illustrators Los Angeles, and Communication Arts. His digital work was featured in an article in Step-by-Step Electronic Design Magazine.

Once you declare your major, illustration students take the following core courses as they progress from sophomore to senior year. For additional electives and liberal arts courses, download the complete Course Catalog .

Illustration Major Requirements Worksheet

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Double Major Creative Writing Illustration Requirements Worksheet

Projects

Title: Poster Album Cover

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Title: Wallflower LP Design

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Title: “Mechanical Perceptions, (WWI Museum),” Jasmine Mendez

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Title: Serval

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Title: I’m a Scary Monster

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Title: “Transfiguration,” Jacob Robinson

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Title: Kwroten

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Title: “Pilgrim,” Kelsey Wroten

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Title: we dont talk anymore

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Title: Illustration 2014

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Title: ‘Come, shine a light’

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Title: Poster Album Cover

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Title: Wallflower LP Design

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For additional examples of student-produced work that displays a wider range of styles, technique and subject matter, browse our expanded photo gallery.

VIEW MORE WORK

Professional Practice

Professional practice is a compulsory component of the KCAI program in which students benefit enormously from insights provided by world-renowned visiting artists, scholars and professionals. Mentors include such artists asDanielle Corsetto,Micah Lidberg,Nathan Fox andElsa Chang.Students have interned at the Nelson-Atkins Museum of Art, theAmerican Jazz Museum,Porter Teleo design firm, Boulevard Brewing Company and other noted businesses in the area.

Technical Requirements

All illustration students must have a laptop computer and must master a range of applications, including InDesign, Photoshop, Illustrator, and more – available through KCAI within the Adobe Creative Suite Cloud.

Jobs + Internships

Job opportunities are wide-ranging and include magazine and book illustration, greeting cards, editorial illustration, Web design, digital animation, advertising, graphic novels, comic books, computer gaming, fashion illustration, CD DVD covers, movie music posters, children’s books, product design/branding, and more. Students have gone on to work at Nickelodeon, M-TV, the Kansas City Star, Hallmark Cards and American Greetings.

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Many artists visit the illustration studios each year to share their knowledge and inspiration with KCAI students. Here are a few that have recently stopped by:

Daniel Zender, Tomer Hanuka, Yuko Shimizu, Victo Ngai, Edel Rodriguez, Dustin Summers, Scott Bakal, Esther Pearl Watson, Mark Todd, Joohee Yoon, andJim Mahfood.

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Feel free to contact us to get more information, get a quote for your next design project or ask about internships.

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